Fossil unveils new Android Wear smartwatch, smarter analog watches

Fossil new smart watches

Fossil keeps executing on its strategy to become a major player in the modern wearables market. Just after unveiling the Q Motion sleep and activity tracker, the company announced new smarter analog watches and slimmer Android Wear smartwatches, all of which were made to “strike the perfect balance of fashion and function.”

“Customers want to be connected to the world around them and are eager to access information about daily activities, filtered content, and their social networks. The expanded Fossil Q line brings creativity, curiosity and connectivity through smarter watches and trackers that enhance their personal style,” Jill Elliott, chief creative officer of Fossil, said in a statement.

Both Q Wander and Q Marshal feature always-on displays to provide users with all the important information like time, calls and alerts.Android Wear-powered Q Wander and Q Marshal are slimmer than its predecessor (Q Founder), packing all the hardware in 44mm and 46mm cases, respectively. The former features a soft curving, multi-finish case with “artfully sculpted wire lugs,” while the latter has a rugged case that can be paired with leather straps. Also like the Fossil Q Founder smartwatch, both Q Wander and Q Marshal feature always-on displays, to provide users with all the important information like time, calls and alerts. Plus, the two new watches support wireless charging.

Then there are smart analog watches that remind us on Withings’ Activité series. Set to be released this fall, these watches are made for folks who prefer classic design and wouldn’t go for a touchscreen devices on their wrists. They will, however, be able to track users’ whereabouts, including steps, calories and sleep; and beam that information to a connected smartphone.

Fossil failed to mention any prices and we’ll have to wait for another few weeks (or months) to get that information.