Fitbit acquires wearable payments assets from Coin

Fitbit

Fitbit has acquired wearable payment assets of Coin, a Silicon Valley consumer electronics and financial technology company. The deal includes key personnel and intellectual property specific to Coin’s wearables payment platform, hinting us where Fitbit will be heading next. However, the company doesn’t plan to integrate Coin’s wearable payments technology into the 2016 product roadmap, but starting from next year – we may see the first Fitbit devices that will go beyond sleep and activity tracking. Or how they’ve put it – this move is part of a wider plan to make “connected health and fitness devices that are motivating, smart, and stylish.”

“We are focused on making wearable devices that motivate people to reach their health and fitness goals, and that also make their lives easier with the smart features they need most,” James Park, CEO and co-founder of Fitbit, said in a statement. “Coin has been one of the key innovators in advanced payment solutions. The inclusion of their payment technology into our offerings will further our strategy of making Fitbit products an indispensable part of people’s lives.”

The transaction was completed on May 12.

In other Fitbit news, the company has started selling the Fitbit Blaze and Fitbit Alta in China through Alibaba’s Tmall.com. Also, together with the advocacy group CDT, Fitbit has developed guidelines for privacy and research for wearables industry.