NEW: We have just launched DHbriefs to offer a series of research briefs covering specific digital health market niches. Click here for more information.

Singapore, Fitbit team-up over a nationwide public health program

This is Fitbit's first major integration of a digital health platform and wearables into a national public health program globally.

fitbit-home-5.jpg

Singapore, Fitbit team-up over a nationwide public health program

Fitbit will be collaborating with Singapore’s Health Promotion Board (HPB) on a healthy population project in support of Singapore’s Smart Nation initiative. The HPB is Singapore’s government agency that implements policies and programs to improve the nation’s health. This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally.

The initiative, named Live Healthy SG, was uniquely designed for Singapore by Fitbit and the HPB to harness technology, behavior insights and analytics to help Singaporeans get healthier through meaningful and sustained behavior change. Live Healthy SG will engage people of all ages and levels of health using Fitbit devices and its new Premium service, which is launching to consumers in select markets around the world this fall.

Live Healthy SG builds on Singapore’s Smart Nation efforts to transform key sectors of society, including healthcare, through new technology. Although it is one of the healthiest countries in the world, Singapore is also facing the rise of chronic conditions such as hypertension, type 2 diabetes and cancer. Fitbit was identified through a competitive call for collaboration and various levels of competitive evaluation. The initiative takes on the unique challenge of using its technology to help improve population health, based on the company’s ability to drive behavior change and health outcomes.

“The area of population health presents an exciting opportunity for innovation. Increasingly, the Health Promotion Board has leveraged emerging technologies as well as behavior insights in the design of our programs, such as the National Steps Challenge — a nationwide program to keep active, to encourage Singaporeans to adopt healthy living and to affect behavior change,” Zee Yoong Kang, CEO of Health Promotion Board, said in a statement. “HPB will continue to embark on such nationwide programs to encourage and support Singaporeans in keeping active, adopting healthy living and affecting behavior change. At the same time, we intend to work with industry innovators, such as Fitbit, on additional efforts to use technology to provide Singaporeans with personalized health advice and nudges, so that they can take control of their own health. Participants of this program will benefit from Fitbit’s plans to incorporate artificial intelligence and machine learning to encourage physical activity, healthy eating and better sleep quality. The insights gathered can also help to enrich HPB’s health promotion programs.”

Live Healthy SG will leverage the full Fitbit ecosystem of wearable devices, software and services — including programs, guidance and individual 1:1 health coaching that will be offered through its new Premium service. Participants will receive a dynamic and personalized experience, helping to motivate them to adopt healthier habits and achieve better outcomes in the areas of physical activity, sleep, nutrition and emotional wellbeing.

In the partnership, the HPB will leverage its outreach channels to support Fitbit in encouraging participation in its program. When participants sign on to the Fitbit program, there will also be a clear and seamless consent process to indicate if they agree to share their data during the program with the HPB. Such data will, in turn, provide insights and contribute to more health promotion programs that will benefit many Singaporeans.

Singaporeans will be able to pre-register for Live Healthy SG starting mid-September, and the program will officially go live in late October 2019. Participants who enroll in and commit to one year of Fitbit Premium service will receive a Fitbit Inspire HR at no cost. In addition to driving positive lifestyle changes in individuals, the program will serve as a resource that provides detailed population insights to inform future health programs. This enables the HPB to explore other opportunities in precision public health, providing interventions to the right population at the right time.

Links: Source

Leave a Reply

NEW: DHbriefs offers series of research briefs covering specific digital health market niches. Click here for more information.
Top