Oral care tech startup Oclean announced its brand-new toothbrush, the Oclean Air 2. Powered by the company’s proprietary ultrasonic signal technology which delivers one of the quietest brushing experiences called WhisperClean, the toothbrush is light, compact, and comfortable to hold. Although it looks like an ordinary toothbrush, users will immediately notice the difference between Air 2 and traditional electric toothbrushes: there is no noise!
With its waterproof body which makes it easy to wash and keep clean, Oclean Air 2 is also 30% thinner than traditional electric toothbrushes. Powered by a customized Oclean motor with up to 42,000 rpm frequency, it is built to deliver in-depth cleaning. Fully charged in only 2.5 hours via its quick magnetic charging, the Oclean Air 2 can be used for 40 days per charge.
In addition to the new model, the company also offers the Oclean X Pro (its flagship model), Oclean W1 Smart Oral Irrigator (which is said to be the most compact water flosser on the market) and Oclean S1 Sanitizer.
The Air 2 along with the whole range of Oclean smart oral care products is available through the company’s official stores on AliExpress Europe and on Amazon US.
On the record
“Even today, among a proliferation of online meetings, our physical smile continues to be an important tool for connecting us to the world we live in. We’re here to help you smile bigger, effortlessly,” said Suring Liu, Co-Founder and CEO of Oclean.
“We’re tech optimists at heart but we want to make sure our products are easy to use, beautiful and affordable while they pack an incredible feat of engineering to improve your oral health. We are excited to bring our new noise reduction technology WhisperClean in the Air 2 with a very attractive value proposition,” added Laurent Le Pen, the company’s co-founder.
The context
Established in 2016, Oclean’s founding team brings decades of experience in hardware, R&D, and manufacturing, and has leveraged to secure 180+ patents, full FDA approval, and multiple design awards including Red Dot “Best of Best” Award in 2018 and IF Design Awards for 3 years in a row.
Alongside the new smart toothbrush, the company also announced $12 million in Series A funding to accelerate growth globally and meet market demands.
Between 2020 and 2025, the global electric toothbrush market is expected to grow at a CAGR of 6.88%.