EB Sport Group

EB Sport Group is a leading provider of innovative sport and fitness products for use in and around the home. The Group manages a number of well-recognized brands, distributed globally through specialty sporting goods and department stores, mass merchants and catalogs. EB Sport Group is a division of EB Brands Holdings Inc., a developer, manufacturer and marketer of a comprehensive range of consumer products through numerous retail distribution channels in the U.S and across 70 countries worldwide. Established in 1979, the worldwide headquarters are based in Yonkers, NY. In the fitness segment, the company is best known for these brands: Bally, Everlast, Valeo and Sportline.

EB Sport Group’s SYNC Burn and Elite can sing along MapMyFitness apps

Through the MapMyFitness platform, users can view, track and share their fitness progress, creating an environment that constantly encourages and challenges them.