HTC, Under Armour team-up to “empower athletes everywhere”
The Taiwanese handset maker will be designing a series of products to sing along UA Record, the newest addition to Under Armour Connected Fitness network.
Under Armour unveils I WILL WHAT I WANT global women’s campaign
The digital experience will serve as a community for women to track, analyze, and share their fitness and athletic lifestyles.
Samsung, Under Armour to work together on the iWatch killer?
Under Armour CEO Kelvin Plank and Samsung's Lee Jay-yong have met earlier this month to devise a strategy against Apple and Nike's joint wearable products.
MapMyFitness’ iPhone app gets support for Armour39
Users can set and track WILLpower scores, and each workout will accurately display intensity level all with heart rate data and calories burned.
Under Armour to acquire MapMyFitness for $150 million
MapMyFitness will continue to operate as a wholly-owned subsidiary of Under Armour out of its headquarters in Austin, Texas.