Fitness

The company wants to turn itself into what the CEO Joel Neoh calls an active lifestyle platform that would also include related categories.

The company will invest its resources into other more wide-reaching, mapping projects, and is providing resources to help users export their data.

Each time an activity is recorded, users earn entries to cash giveaways which are funded via monthly membership fees ($12.99) and KrowdFit.

The device looks like a pair of neckband-style sports headphones, with the two squeezable and stretchable legs sitting on the outside of the ear.

Called Vu Pulse, it was designed by the company called Tylt; the device is currently up for pre-order for $44 with shipments to beta testers starting in June.

The device was designed by a team of engineers who have been developing Heart Rate Monitoring solutions for the professional sector for more than 20 years.

The platform will go beyond standard health measurements, to help motivate users while working in concert with their existing fitness professionals.

The social platform enables people with similar interests in fitness to connect with each other, participate in various activities, hire coaches and more.

The company is running a social network where users can meet, follow and schmooze with fitness instructors, and order classes from them.

The company is making it easy for users to find a personal trainer, who can come directly to their house, or they could meet at local gym or in the park.