Wearables

Advances in technology and increasing health concerns have upped the demand for fitness devices, helping consumers track physical activity on a regular basis.

The company makes the SmartStop device which is worn on the arm or body, and used as a drug (nicotine) delivery tool that works with a companion mobile app.

Although it's just 1mm thicker than the regular, plastic Pebble Time, the Steel promises a ground-breaking battery life of up to 10 days.

The water-proof device is designed to support even the most extreme training regimes; it has a curved 1.8-inch PMOLED display to deliver timely notifications.

The company's very first smart watch runs Android Wear and looks like a regular fancy watch; it rocks a sapphire crystal display with 400x400 resolution.

The company's range of analogue watches with built-in activity trackers and fashion forward design are now compatible with world's biggest mobile platform.

The updated device will sing along Android, iOS and Windows, and is made to better fit the curvature of the wrist; it will retail for €79.

The device will track the power of one's strikes and spikes, along with claps, steps taken during the game, distance traveled and calories burned.

Compared to the regular Urbane Watch, the LTE version rocks NFC connectivity support, bigger battery, more RAM, and three instead of a single button.

The pressure on the industry now is to create unique value propositions for these devices that align with current consumer interests, Parks Associates argues.