mHealth Spot

Rock Health argues that digital biomarkers can extend the collection of population level health data and introduce longitudinal data for individual consumers.

The company wants to turn itself into what the CEO Joel Neoh calls an active lifestyle platform that would also include related categories.

Of those that have an activity tracker and use it to manage their heart risk, 74% report the device is helping them cope with their heart condition.

The app makes it easy for patients to track their symptoms, sodium intake, vital sign, moods, and sync with other apps and devices like Fitbit and Jawbone.

The acquisitions strengthen the company's digital capabilities, to develop and bring to market new technology-enabled play and learning products.

The company will invest its resources into other more wide-reaching, mapping projects, and is providing resources to help users export their data.

Each time an activity is recorded, users earn entries to cash giveaways which are funded via monthly membership fees ($12.99) and KrowdFit.

The device looks like a pair of neckband-style sports headphones, with the two squeezable and stretchable legs sitting on the outside of the ear.

Called Vu Pulse, it was designed by the company called Tylt; the device is currently up for pre-order for $44 with shipments to beta testers starting in June.

The two companies are also teaming-up to create new technology that would facilitate coordinated patient care among LifeBridge Health providers.