Optum has acquired a majority stake in Audax Health Solutions to expand the breadth and reach of Audax’s multichannel digital platform, and provide greater resources for consumers to better manage their health. Under the deal, Audax will operate as a freestanding investment of Optum, serving multiple independent market channels, led by its founder and CEO Grant Verstandig and President and COO David Ko.

Optum plans to expand Audax’s offerings to more broadly support consumers’ need for integrated benefit selection, wellness and health care administration.“Since day one, our vision at Audax has been to positively impact the way consumers manage their health. Today, we took a huge step toward achieving that goal,” said Grant Verstandig, CEO and founder of Audax. “Joining with Optum, especially with its unmatched depth of experience and resources, accelerates our momentum, providing the additional reach and scale required to meaningfully advance health care more rapidly.”

Since its founding in 2010, Audax has quickly attracted widespread interest in its technology that enables consumers to better manage their health. Through strategic partnerships with health plans, distribution partners, employers, care providers and condition-management companies, alongside integration with wearables companies like Fitbit, Polar, Withings and BodyMedia – the company has swiftly gained market share, providing millions of users with its consumer-centric digital offering.

Optum plans to expand Audax’s offerings to more broadly support consumers’ need for integrated benefit selection, wellness and health care administration.