Physicians Interactive is acquiring NYC-based Tomorrow Networks, provider of data-driven and location-based mobile advertising solutions for healthcare marketers. By leveraging Tomorrow Networks’ proprietary data intelligence platform, brand marketers and agencies can transform big data into an actionable marketing strategy, using regional heat maps to execute mobile advertising campaigns.

By leveraging Tomorrow Networks’ proprietary data intelligence platform, brand marketers and agencies can transform big data into an actionable marketing strategy, using regional heat maps to execute mobile advertising campaigns.“Tomorrow Networks’ innovative, data-driven marketing solutions provide a significant competitive advantage for healthcare marketers looking to drive results,” said Donato Tramuto, CEO and Chairman of Physicians Interactive. “We are very excited to add Tomorrow Networks to the Physicians Interactive portfolio and continue to build upon the stellar growth they’ve experienced to date expanding on their unique set of media products and services that have been resonating so well in the marketplace.”

Tomorrow Networks’ Condition Locator Data Intelligence Platform provides customers with the ability to build a scalable marketing strategy based on rigorous data analysis, execute a mobile campaign leveraging geo-targeting technology and analyze the results based on point of sale ROI metrics. The platform interprets local and regional health data sets, including disease and condition prevalence statistics, prescribing activity and formulary data to develop customized heat maps for individual healthcare brands.

Physicians Interactive is the leading provider of online and mobile clinical resources and solutions for healthcare professionals.