On the heels of the recent acquisition by Facebook, the fitness tracking app Moves is changing its privacy policy. This isn’t something privacy minded users will like, but that’s just the world we live in these days.

Facebook will now be able to access your fitness records though as far as I’ve understood, these will be unidentifiable data. Nevertheless, Moves can now share this data with third parties if needed. Here’s what the privacy says about it:

We may share information, including personally identifying information, with our Affiliates (companies that are part of our corporate groups of companies, including but not limited to Facebook) to help provide, understand, and improve our Services.

In other words, Facebook will be able to serve ads based not only on the things you (say you) like, but also on your fitness activities. So don’t be surprised if you see ads for various vitamins popping up on your Facebook feed, or ads for bars in your daily running route.

If all this sounds scary to you, there are other M7-based apps you can try, including RunKeeper’s recently launched Breeze app…