Toshiba is the latest major company to join the wearables market with the newly announced Toshiba WERAM1100.

Like any other fitness tracker, this one will also connect to a compatible smartphone, most likely the iPhone or some Android-powered device, allowing users to record their physical activity, sleep and diet. In addition, thanks to the built-in vibrating alarm, it will also serve as an alarm clock of sorts, for instance waking up users when they’re best suited to get up.

The WERAM1100 comes with a two-week battery life, and will be available in few colors like black, light gray, smoky pink and blue-green. Users in Japan can already buy one of these from Amazon and Yahoo! Shopping, with orders starting to ship on August 20.

Toshiba’s press release doesn’t say a single word about the WERAM1100’s price and international availability. That being said, it’s not like we lack choice in this market; there are many similar devices you can already buy, including those made by Fitbit, Jawbone, Withings and others.

Recently we’ve seen Xiaomi joining the fitness tracker market with its super-affordable Mi Band, which will cost just $12 in China. I’m not sure we could take that as an example, but we do hope that Toshiba’s WERAM1100 won’t be much more expensive.