Toshiba joins the smart band market with WERAM1100

Toshiba WERAM1100

Toshiba is the latest major company to join the wearables market with the newly announced Toshiba WERAM1100.

Like any other fitness tracker, this one will also connect to a compatible smartphone, most likely the iPhone or some Android-powered device, allowing users to record their physical activity, sleep and diet. In addition, thanks to the built-in vibrating alarm, it will also serve as an alarm clock of sorts, for instance waking up users when they’re best suited to get up.

The WERAM1100 comes with a two-week battery life, and will be available in few colors like black, light gray, smoky pink and blue-green. Users in Japan can already buy one of these from Amazon and Yahoo! Shopping, with orders starting to ship on August 20.

Toshiba’s press release doesn’t say a single word about the WERAM1100’s price and international availability. That being said, it’s not like we lack choice in this market; there are many similar devices you can already buy, including those made by Fitbit, Jawbone, Withings and others.

Recently we’ve seen Xiaomi joining the fitness tracker market with its super-affordable Mi Band, which will cost just $12 in China. I’m not sure we could take that as an example, but we do hope that Toshiba’s WERAM1100 won’t be much more expensive.