You may don’t like the newly announced iPhone 6, but that won’t stop many doctors from buying one for themselves.
“Doctors love their iPhones,” says Dr. Nate Gross, the co-founder of Doximity, a service that is often called a LinkedIn for doctors. “We’ve seen them take screenshots of their favorite iPhone apps, like medical calculators, to share and compare.”
At the end of the day, we could see doctors helping Apple get more people to use the Health app.The iPhone 6 with its improved M8 motion co-processor and extra fitness features should only “inspire and excite” doctors even more, Gross adds.
Doximity’s service reaches more than 300,000 doctors, which according to Gross are fairly representative of all U.S. doctors. So they should know whether doctors will indeed be getting new iPhones or not.
“We’ve seen roughly 85% of physicians using an iPhone,” Gross says. Whether an older doctor or newer to the field, male or female, “the iPhone has become the great equalizer.”
Gross and Jake Konoske, head of Doximity’s mobile products, shared several slices of data about iPhone adoption trends among Doximity members. This is how Doximity’s iPhone user base looked ahead of the launch of the iPhone 5 two years ago:
Now they expect a similar adoption curve with the iPhone 6, predicting that about 35% of its physician users would get the bigger iPhone within the first six weeks of launch.
About two-thirds of Doximity’s iPhone users currently use the iPhone 5 or iPhone 5c, while another 20% of Doximity members use the iPhone 4s.
Add new health-based features iOS 8 brings to the table, and you get the idea why the new iPhone 6 could be even more popular among doctors. What’s more, that extra screen estate could help doctors when sharing relevant clinical images or even when browsing medical journals.
At the end of the day, we could see doctors helping Apple get more people to use the Health app and rely on the HealthKit platform, bringing mHealth services to the mainstream. Sounds like a plan. 😉