Goodwell is the latest entrant to the smart toothbrush market. Their product is a premium toothbrush that is made to last, looks great, and can also include floss and tongue scraper – all in one washable, robust carry case.

The toothbrush itself is made with medical grade aluminum, polished bamboo composite, and charcoal bristles made from binchotan — which is a fiber that helps deflect negative ions, has a powerful deodorizing effect, removes plaque and attacks the causes of bad breath; moreover, it also helps prevent harmful bacteria and viruses from growing in the brush bristles.

Goodwell is a premium toothbrush that is made to last, looks great, and can also include floss and tongue scraper – all in one washable, robust carry case.The design is a minimal and has a modern aesthetic to it, with a sustainable platform that the toothbrush market today is missing.

Goodwell is also an eco-friendly product. According to the research the Goodwell team has conducted, each person will replace 300 toothbrushes during its lifetime (4 toothbrushes per year), generating 80 billion pounds of plastic waste along the way. Because Goodwell is made to last, the hope is that people won’t be changing their toothbrush that often.

Specs wise, the Goodwell data tracker has a 3-axis accelerometer and onboard microcontroller to capture user’s oral activities via website or mobile app that will be coming in spring 2015. The company made this device open source so that the community can utilize and design their own applications.

Goodwell started crowdfunding campaign at Crowd Supply with the goal to reach $12,500 for their product, which comes with a lifetime guarantee.