Breath and posture tracking wearable Prana launches a crowdfunding campaign


The breath and posture tracking wearable Prana we’ve covered before has launched a crowdfunding campaign at Kickstarter.

The sleek and stylish device is touted as the only wearable which can detect diaphragmatic breathing, breath patterns, and simultaneously evaluate posture, all from one location on the waistband. Moreover, Prana works both as a passive tracker and active training system, allowing people to learn how they breathe and sit, and then to train breath and posture for a variety of medically backed health benefits.

Prana works both as a passive tracker and active training system.“We wanted to offer a truer more holistic picture of breathing quality, which necessitated factoring in posture, but also providing the capability to distinguish between chest and belly breathing, as most traditions of good breathing (and recent science) emphasize the value of breathing from the abdomen,” said Andre Persidsky, CEO and Co-Founder of Prana. “Our team has worked over two years in developing a unique set of algorithms, with key breakthroughs for disentangling breath from posture signals, as well as chest from belly breathing, all within one small wearable worn near the waist.”

Prana is fastened with a clip or magnetic clasp, and communicates with most iOS and Android smartphones via Bluetooth. Its built-in battery provides up to 7 days of use.

When it comes to the companion mobile app, it supports both passive tracking and active training modes: the former for sending push alerts when detecting signs of stressed breathing or bad posture, and the latter for actively training breath through a gamified experience. Prana also tracks steps and activity, covering both seated and standing times.

Prana will be shipping in the summer at a retail price of $149.99. Right now it’s available from Kickstarter for $129.