A company called Zobreus Medical Corporation has launched the “Patient-Oriented Electronic Medical (POEM) Record v1.0” in the Apple App Store. The POEM Record app allows patients to manage and control all of their healthcare data in a structured, mobile electronic medical record (EMR) so that the information is easily accessible to them and their doctors as needed.

“Instead of sifting through stacks of physical documents and sending repeated requests while waiting for weeks, consumers can now painlessly gain control over their medical information,” says co-founder and CEO L. Okey Onyejekwe Jr., a practicing physician.

Zobreus is also working with a number of hospitals and provider networks to further simplify the records-retrieval process using its proprietary technologies that eliminate additional costs, time, and software integration for clinics.

To start things off, patients register through the app or at poemrecord.com, and grant Zobreus authorization to retrieve their medical records on their behalf. The company then processes the records into the easy-to-grasp POEM Record app. Even during the health record retrieval, the data is encrypted and it stays like that once it reaches the user’s phone.

Zobreus is also working with a number of hospitals and provider networks to further simplify the records-retrieval process.Zobreus offers a free, basic tier that allows patients to manage one set of medical records. Premium, paid subscription unlocks additional features such as Care Circles and user forums, and that enables additional record updates. The company is running an “early-bird” promotion that allows initial subscribers to receive their paid subscription at half-off for the life of the subscription. Additionally, users who register now will have full access to all premium features for 6 months at no cost, after which they can keep their records even if they chose not to subscribe.

The POEM Record is currently available on iPads, with iPhone and Android versions coming in the (near) future.