Prima-Temp to getting ready to test its fertility sensor — formerly known as BLOOM and now called Priya — with top healthcare institutions.

The company has developed a ring-shaped device that is placed inside a vagina to continuously monitor body temperature, which is one of the most reliable indicators of female fertility. By using Priya, couples could avoid costly fertility treatments, including in vitro fertilization (IVF).

Prima-Temp is looking to conduct a 20-subject pilot to test customer preference of Priya when compared to traditional methods of ovulation detection.“Priya is truly effortless, discreet, and precise,” Prima-Temp’s CEO Dr. Lauren Costantini. “When a woman is trying to get pregnant, she simply inserts the sensor that automatically sends data to the Priya app on her phone, then notifies her when she is most fertile.”

Prima-Temp is looking to conduct a 20-subject pilot to test customer preference of Priya when compared to traditional methods of ovulation detection. Kaiser Permanente, Denver Health, Aetna Health, and University of Colorado Health all bid to host the Prima-Temp pilot. The pilots will be funded by the Colorado Health Foundation.

Pre-sales of Priya personal fertility sensor are available for the next 30 days at a discounted price of $99 on crowdfunding website Indiegogo.