NEW: We have just launched DHbriefs to offer a series of research briefs covering specific digital health market niches. Click here for more information.

Survey: 58% of smartphone users have downloaded a fitness/health app

fitness-app-last1.jpg
Survey: 58% of smartphone users have downloaded a fitness/health app

A new study of 1,604 US smartphone owners has found that 58 percent of users have downloaded a health-related app, while 41 percent have downloaded more than five such apps.

Conducted in June 2015 by NYU Langone Medical Center, the study has also found that 41 percent would not pay for a health app, while 20 percent said they would pay a maximum of $1.99, and 22 percent would pay a maximum of between $2.00 and $5.99. Of those who don’t want to pay for a health app, 27 said percent they lacked interest, 23 percent cited the high cost, 15 percent said they did not trust the apps that were collecting their data, and 10 percent said they didn’t need a health app.

Among the participants, 52 percent said they downloaded health apps to track physical activity, 47 percent wanted to track what they ate, 46 percent – to lose weight, and 34 percent said they wanted to use health apps to learn exercises.

Among the participants, 52% said they downloaded health apps to track physical activity, 47% wanted to track what they ate, 46% – to lose weight, and 34% said they wanted to use health apps to learn exercises.Of those that downloaded at least one app, 65 percent opened it at least once a day, and 44 percent used it for between 1 and 10 minutes. Thirty-five percent of people found a health app by searching the app store, 30 percent learned about apps from friends and family, 18 percent found apps through web searches, and around 20 percent said that a doctor had recommended a health app to them.

The survey also found certain correlations in the data. For instance, health app users tend to be younger, educated, have a higher income ($75,000+) have a BMI in the obese range. Also, there’s 20 percent more chance they are Latinos.

[Via: mobihealthnews]

Leave a Reply

NEW: DHbriefs offers series of research briefs covering specific digital health market niches. Click here for more information.
Top