Weight Watchers’ unveils the Beyond the Scale program with a companion app

Weight Watchers app

Weight Watchers unveiled the Beyond the Scale program, which promises holistic approach to healthier life that encompasses the evolving needs, mindsets and science around weight management. Said program brings along the new FitBreak by Weight Watchers app that “helps turn moments of downtime into up time,” as well as new SmartPoints that go beyond both calories and the previous Weight Watchers PointsPlus system.

“We’re meeting members where they are today, inspiring and guiding healthier choices not only to lose weight but realize benefits that go beyond just the number on the scale,” said Jim Chambers, President and CEO, Weight Watchers International, Inc. “Beyond the Scale delivers more ways than ever for you to personalize your program, define your success, and guide you on your road to healthier living.”

The mentioned FitBreak app provides users with more than 70 options that will inspire them to move more throughout their day. Whether at work, at home or outside, Weight Watchers promises to deliver a FitBreak for every situation. Also, it allows members to see how each FitBreak adds up with seamless integration into the Weight Watchers app.

The Beyond the Scale program begins with a personal assessment that captures information about the member’s lifestyle, goals and challenges. Based on these assessment, each member gets a personalized program that includes daily and weekly SmartPoints targets, a personalized activity goal, and content tailored to their unique needs.

Weight Watchers promises to deliver a FitBreak for every situation, while also showing how each FitBreak adds up.Weight Watchers has been building its digital offering for quite some time. The company has been integrating with various platforms and devices — including Apple’s HealthKit and popular activity trackers — while also acquiring other startups, such as Wello, Weilos and Hot5.

Like that’s not enough, it has struck a deal with Oprah Winfrey, who’s been using (and praising) SmartPoints to lose weight and eat healthier since she became a member in August.

“Weight Watchers has given me the tools to have accountability to myself,” said Oprah Winfrey. “I invite anyone who has tried to lose weight before – including with Weight Watchers – to join me and find a new way of being.”