Lumo Lift joins Walgreens Balance Rewards Program

Lumo Lift joins Walgreens Balance Rewards Program

Lumo Bodytech, which is the company behind the posture coach device Lumo Lift, has joined the Walgreens Balance Rewards for healthy choices program to encourage (and reward) healthy behavior. This in turn allows Lumo Lift users to earn Walgreens Balance Rewards points for daily step counts, and later redeem them to save on merchandise at Walgreens in-store or online.

“Walgreens is among the most forward-looking companies in the world when it comes to encouraging healthy living,” Monisha Perkash, CEO and co-founder of Lumo Bodytech, said in a statement. “We share that vision and believe in doing everything we can to promote active lifestyles. We’re excited to be able to reward people for positive behavior.”

Users will be able to connect to the Balance Rewards program through the Lumo Lift iOS and Android mobile apps, and receive credit for the number of steps they take each day.

The Lumo Lift literally kickstarted its life through a crowdfunding campaign that managed to surpass $1 million in pre-orders. Later on, the company managed to raise an additional $10 million to spur adoption of its device and wearable biomechanics platform.

The device clips onto user’s shirt via a magnetic clasp, and from there it can track one’s posture and activity. Also, it gently vibrates to remind users to straighten up their posture every time they begin to slouch.