The fitness membership service ClassPass is expanding into the corporate wellness market, with inaugural customers such as Google, Morgan Stanley, Facebook, Under Armour, Glossier, Etsy, Southwest Airlines and Gatorade, among others.
Employees at participating companies will have access to ClassPass’ global network of over 22,000 partner studios operating in over 2500 cities across 18 countries. ClassPass’ premium partners include leading fitness studios, such as Barry’s Bootcamp, Flywheel Sports, [solidcore], and CorePower Yoga; popular gyms like LA Fitness and Crunch; wellness experiences such as cryotherapy, massage and ECT; and a large library of on-demand audio and video workouts, which members can utilize from their homes, hotel rooms or any location of their choice.
“The ClassPass Corporate Program enables employers of all sizes to offer the world’s most extensive, one-stop fitness and wellness program to their employees worldwide,” ClassPass CEO Fritz Lanman said in a statement. “ClassPass is the best fitness program ever created for consumers. With this launch, it’s now also the best fitness program ever created for employers and their employees.”
The corporate wellness market, estimated to be worth $48 billion dollars, is highly fragmented and ripe for disruption. Most providers offer regional point solutions with limited offerings, forcing HR teams to create patchwork wellness and fitness programs for their employees. Through ClassPass’ new offering, corporate HR teams can provide wellness benefits to their employees worldwide through one seamless offering. Employees will be able to tap into ClassPass’ extensive global network in their home cities and anywhere they may travel.