Powered by Premium Vision, the new offering lets customers easily renew their contact lens prescription online from the comfort of home.
The new membership loyalty program offers enhanced benefits and value as well as access to on-demand pharmacy care.
The retail pharmacy is also introducing a new pickup option as a branded experience called CVS Express, which will be accessible within its own mobile app.
The CVS Health Digital Innovation Lab will accommodate about 100 people, who will be working on "building customer-centric experiences in health care."
Users will be able to quickly check for potential drug interactions by comparing over-the-counter (OTC) products with their prescriptions and other OTCs.