Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. The company’s diverse line of award-winning products includes the Fitbit Flex wristband, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 20,000 North American retail stores and sold internationally in more than 17 countries across Asia and Europe.

Fitbit Surge biking

Fitbit Surge gets bike-tracking features

The new capability adds real-time bike stats, bike exercise summaries both on the app and web dashboard, along with the ability to see historical progress.
Fitbit acquires FitStar

Fitbit confirms the acquisition of FitStar

The fitness band maker hasn't provided any numbers, but TechCrunch's sources believe Fitbit paid anywhere between $25 and $40 million for the privilege.

Fitbit looking to acquire FitStar?

According to TechCrunch's source close to the matter, Fitbit may end up paying anywhere between $25 and $40 million in for the privilege.
Fitbit's Charge HR, Surge

Fitbit’s Charge HR, Surge begin shipping

The former is a $150 smart band while the latter is a more powerful smart watch that can work even without a connected smartphone.
Fitbit Charge

Fitbit denies skin irritation with the Charge

These new complaints are very different than those reported by the Force band users, the company claims; the Fitbit Charge uses different materials.
Fitbit new devices

Fitbit Charge, Charge HR and Surge officially announced

The most interesting of the pack, Fitbit Charge, will be available for $250, featuring a bright LCD screen and all sensors you would expect in a smart watch.
Fitbit Surge

$250 Fitbit Surge “superwatch” coming soon

The company's upcoming smart watch can't compete on features with Apple Watch and Android Wear devices, and is made for real fitness tracking fans.
Fitbit Charge and Charge HR leak prior to official announcement

Fitbit Charge and Charge HR leak prior to official announcement

The Charge HR is Fitbit's first fitness band that includes a heart rate monitor to provide better calorie tracking and cardio training.

Apple to stop selling Fitbit devices in its stores

The decision comes on the heels of Fitbit's refusal to integrate with the HealthKit platform and allow users to access their activity data from the Health app.

Fitbit decides to postpone HealthKit integration, users react

"[HealthKit] it is an interesting new platform and we will watch as it matures, looking for opportunities to improve the Fitbit experience," the company said.