I WILL WHAT I WANT

Under Armour unveils I WILL WHAT I WANT global women’s campaign

The digital experience will serve as a community for women to track, analyze, and share their fitness and athletic lifestyles.
SelfEcho

A majority of psychologists believe mobile apps could advance mental health treatment

73% of survey respondents feel that these apps would be useful to track client progress and 59% felt that it was useful for treatment planning.
Kurbo Health

Kurbo Health unveils a mobile program to fight childhood obesity

Incorporating mobile apps, virtual feedback and live, personalized coaching, Kurbo teaches kids, teens and their families how to eat healthier and lose weight.
Fitbit for Windows Phone

Fitbit now available for Windows Phone 8.1 smartphone

Microsoft has great deal that bundles Fitbit Flex with AT&T's or T-Mobile's Nokia Lumia 635 for $148.95 or $178.95, respectively.
Kaiser Permanente

Almost half of Kaiser Permanente members use apps to book appointments, request refills and...

The mobile app has been downloaded 455,512 times in 2013, and is now running on phones of 1 million Kaiser members, which is more than one out of every ten.
PLM teams-up with IBM to launches 35 medical reference guide mobile apps

PLM teams-up with IBM to launch 35 medical reference guide mobile apps

Made with the help of IBM MobileFirst solution, these apps are available for treatment areas such as cardiology, dermatology, obstetrics and oncology.

FDA

mHealth app market needs regulation for consumer safety and confidence

Most consumers think that because an app is available through a trusted retailer, they must have been reviewed by the FDA, which isn't usually the case.
FitStar Personal Trainer

FitStar Personal Trainer app updated with Challenges, improved sharing and more

This release also comes with improved Session summary that recaps user workouts, highlighting minutes completed, calories burned and Moves completed.
UnitedHealthcare Health4Me app

UnitedHealthcare’s makes its free Health4Me app available to everyone

Mobile app for iPhone and Android devices gives consumers access to prices for more than 520 medical services across more than 290 "episodes of care."
RunKeeper and Breeze can now connect to each other

RunKeeper and Breeze can now connect to each other

The latest update to Breeze allows users to instantly share information between the two apps, making each app even smarter.