Fitness

Worn around the ankle, the small device can measure tibial impacts and, together with a companion app, help runners reduce the risk of injury.

Users fill out a profile section to identify their interests and can interact with other people to connect to participate in sports activities together.

The free app goes beyond simple step counting and heart rate; it automatically recognizes exercises, then counts reps and analyzes form.

The company has spent about $21.6 across TV, magazines and the Web; Garmin came in second at $18.7 million, while Samsung was third with $11.6 million.

It's still unclear just how beneficial standing desks are to office workers, according to a new review of existing research which looked at some 9,000 studies.

Using Valencell's PerformTek technology, the device can calculate heart rate, VO2 max, calories, cadence, distance, pace and speed in land and water.

So far, the company has paid out over $500,000 in cash rewards to members for consistently living a healthy, active lifestyle.

A special device that monitors user's rowing progress while exercising works with a companion app to stack users against each other.

The service is actually a community platform that enables users to search, compare and find gyms and personal trainers from the web and soon, from their phones.

The company is working with well known coaches and athletes to recruit users to the platform; it also provides a white-label service called Powered by Pear.