Fitness

This sharing willingness varies by device used, ranging from 42% of digital pedometer owners to only 26% of those with a sleep-quality monitor.

The application features live tiles support, quick actions, Cortana and Notification center support, and Universal design with continuum support.

As part of the comprehensive marketing deal, Under Armour will launch the NBA FIT mobile app powered by the brand's Connected Fitness platform.

Founded in 2009 and headquartered in Pasching, Austria, Runtastic has grown to more than 140 million downloads and around 70 million registered users.

The company's platform allows users to book free trials with exercise classes, personal trainers, and nutritionists; it has more than 50,000 active users.

The built-in smartphone notifications feature take advantage of the band's 85 LED lights to inform users about incoming calls and messages.

The wearable actually coaches users to push harder and achieve their fitness goals by providing them with real-time feedback and actionable insights.

The company also launched the Misfit Link app that allows users to take a selfie with their phone, control their music, or advance slides in a presentation.

The watches will now be able to automatically recognize movements as a swim workout, and then show users calories burned and total time spent swimming.

Among other things, the platform got nutrition data from LifeSum, Lose It!, and MyFitnessPal; and sleep activity from Basis Peak and Sleep as Android.