Fitness

The petite device measures less than 1 square inch, sporting a tri-axis technology for accuracy so it can be worn almost anywhere.

Gamifies more than 100 exercises and 30+ workout plans while motivating and players to unlock classic Atari games, and earn Walgreens Balance Rewards points.

Participating members will get to benefit from the new online wellness platform, offering a health assessment, digital health assistant and health information.

The company provides an easy-to-use web and mobile platform which enables discovery, creation and organization of fitness activities and events.

The sports giant is allowing other wearable devices to join the party, including fitness equipment from Garmin, TomTom, Wahoo Fitness and Netpulse.

The water-proof device is designed to support even the most extreme training regimes; it has a curved 1.8-inch PMOLED display to deliver timely notifications.

There's also a new sports feed feature for making fitness tracking more social in one place with connections to Nike+, Twitter, Facebook, and Instagram.

WeChat Sports will turn the steps tracked into a social competition, and even prepare a daily leaderboard that covers all of your friends.

The new patents cover monitoring and tracking of biometrics across a variety of form-factors, such as earbuds, wristbands, armbands and jewelry.

Parks Associates expects usage and adoption to increase with the release of new mobile form factors such as the Apple Watch.