The company will use the funds to enhance its analytics and behavioral models in order to help its clients improve outcomes.
The company's solution enables healthcare providers to analyze the data they collect, execute marketing campaigns, and improve patient engagement.
The collaboration will bring education, gamification and rewards into the patient EHR experience to motivate them toward increased medication adherence.
The company's offering includes a patient-focused revenue cycle offering Medfusion Pay, and consumer mobile app Medfusion Plus, among other things.
By integrating with Fitbit and Apple HealthKit, more than 430,000 MyChart users will be able to submit data from personal fitness devices.
The strategic funding was led by a subsidiary of Independence Health Group, the parent company of Independence Blue Cross and McKesson Ventures.
12Page 2 of 2