Jawbone unveiled its UP Platform for iOS along with 10 apps that have integrated with UP. Moreover, the company said this is just a start with open API set to be released in the near future.

Beginning today, the UP app version 2.5 for iOS enables users to integrate any of these 10 services: IFTTT, LoseIt!, Maxwell Health, MapMyFitness, MyFitnessPal, Notch, RunKeeper, Sleepio, Wello and Withings.

This in turn will allow folks to do things like:

• Log a run or bike ride with RunKeeper or MapMyFitness, and view your workout data in UP, including maps of your route to see how last night’s sleep may have impacted your speed or distance.
• Step on your Withings Smart Body Analyzer and automatically import your weight into UP to track it in the context of how you sleep, eat and move, and get support from your UP teammates as you work toward your goal.
• Create IFTTT Recipes to receive nudges based on your UP activity, like texting you to go for a run if the weather is sunny, or tweeting at your workout partner when you reach 15,000 steps.
• Complete a workout with a live personal trainer in your home or hotel room using Wello, and log the workout directly into UP. You will be able to view your activity from UP and any partner app in your feed, lifeline, and trends.