Joining the activity tracking market is Heapsylon which is looking to launch Sensoria washable smart socks. While it may sound crazy, the idea is actually pretty solid as hugging one’s feet can provide for maximum data points, from foot landing and stride cadence to activity level and altitude gain.

The socks itself will be built to survive both the washer and dryer, and yet feel soft to the touch. To make this possible, the socks must also be worn with a Bluetooth-enabled anklet that reads the sensors and sends the data to a smartphone. From there, a dedicated app takes over, acting like a virtual coach to provide instant feedback and motivation via voice, charts, and so on.

The Redmond, Wash.-based startup has turned to the crowdfunding site Indiegogo to get funds to wrap up product development and manufacturing. The campaign is looking to raise almost $90,000.

The whole system — socks, sensor, and app — is set to retail for $150 when it debuts next year.The company is also teaming-up with Flextronics to help engineer and manufacture Sensoria Fitness. The whole system — socks, sensor, and app — is set to retail for $150 when it debuts next year. In the meantime, the first 200 Indiegogo supporters are being promised the discounted price of $100.

Looking into the future, co-founder Davide Vigano said they’ll want to go “beyond socks at some point,” and in a ideal scenario – become “the GoreTex of embeddable computing.” Moreover, they want to include support for other sports and applications, to eventually turn it from something only fitness fanatics would use to a mainstream product diverse user groups could benefit from. We’ll see how that goes.