Jawbone unveils UP24 wristband, UP app 3.0

Jawbone UP24 wristband

Jawbone unveiled new software and new hardware option for the UP system. App version 3.0 uses “your own data” to deliver insights and celebrate milestones while challenging you to accomplish more each day. There’s also the new UP24 wristband, powered by MotionX, that connects to an iOS device to provide continuous feedback and in-the-moment notifications to help you achieve your goals.

The UP 3.0 app for iOS encourages and motivates you to take small steps that can turn into long-term progress – all based on your unique data from your UP or UP24 wristband:

  • Today I Will: The new Insights Engine delivers simple, achievable opt-in commitments focused in one of three categories – sleep, movement or water intake. For instance, the system may recommend that you go to bed before 11:00pm if you’ve missed your sleep goal several nights in a row, or suggest you drink eight glasses of water in a day if you’ve been actively working out.
  • Streaks & Milestones: Upon hitting your goal consistently for a number of days in a row, UP acknowledges your successful streak with a visual, interactive celebration within the app.
  • Activity Log: The UP 3.0 App lets you reflect on your recent activity by giving you a snapshot of the steps, sleep, workouts and meals you’ve logged since you last visited the app.
  • Sleep Recovery: The UP 3.0 App identifies times when it believes you may have been sleeping and makes a suggestion in your Activity Log. The more you track your sleep using Sleep Mode, the more accurate Sleep Recovery becomes.

When it comes to the new UP wristband (UP24), it is described as the only lifestyle tracker that pushes tailored, actionable information to you “at just the right moment.” It notifies you when you’ve reached your step goal with a push notification on the iPhone, as well as when you’re getting close to hitting your goal and need a motivational nudge to help you to succeed.

The device has smooth, hypoallergenic, medical-grade rubber exterior and stylish textural design that makes it comfortable enough to wear throughout each day and night. Its battery lasts 7 days, and it can be charged through your computer or USB power adapter via the included 2.5mm USB cable.

The UP24 band comes in three sizes (Small, Medium, and Large) and two colors (Onyx and Persimmon), and will be available today for $149.99 at Jawbone.com, and at Apple and Best Buy stores nationwide beginning November 19.