Qardio has announced the “formal launch” of the QardioArm at the 2014 CES show, touting it as a “revolutionary blood pressure monitor.”

The device connects wirelessly to the user’s smartphone or tablet, and is controlled through an app that automatically tracks measurements and uploads them to a dedicated cloud service.

During the campaign, QardioArm will be available at $85. After the campaign, QardioArm will retail for $99.QardioArm is easy to use — it has no buttons, no displays and no wires, just a sleek device whose design was “inspired by a bound notebook.” By unwrapping it, it’s switched on; and by tapping it – it pairs with a mobile device. From here, users should just press “START” and the rest is automatic.

Right now, the prototype QardioArm device sings along the iPhone and iPad, with Android version (of the app) coming at a later date.

Alongside QardioArm announcement, the company is also launching a pre-sales campaign on Indiegogo to spread the message and get some early customers.

“There is a incredible demand for change: people want devices that are simpler, more friendly and connected,” said Marco Peluso, CEO of Qardio. “We are solving an old problem in a novel way and Indiegogo is a unique platform for us to interact and engage with our customers. We are just at the beginning, but we’re thrilled by the response and support we are receiving.”

During the campaign, QardioArm will be available at $85. After the campaign, QardioArm will retail for $99.