This is one of those “now we’ve seen everything” stories. A new device called kGoal is killing it at Kickstarter as we speak. It’s a fitness tracker but that “fitness” involves a different kind of activity; namely, it’s used for exercising and tracking ladies’ Kegels.

Kegels, for those uninitiated, are the pelvic-floor muscles that help increase sexual pleasure for women and reduce incontinence and premature ejaculation for men.

Like any other smart device, kGoal connects to an app that allows women to control the device wirelessly.The “problem” is that most women don’t exercise their Kegels that often. kGoal comes to the rescue, or something of that sort. It’s a smart device designed to help women give their Kegels a workout while they’re out and about, like feeding the dog or driving the kids to soccer practice.

Created by the sexual health product startup Minna Life, kGoal comes in the form of a flexible silicon pillow that is intended to be inserted in vagina before the said Kegel exercises. The pillow tracks the intensity of vaginal contractions, and there’s also a vibrational motor that provides “real-time bio-feedback” during the exercise.

Like any other smart device, kGoal connects to an app that allows women to control the device wirelessly. Said application measures “reps,” as well as a duration of an average “squeeze” was. It also keeps track of previous workout sessions, creating the effect of a “personalized gym, physical therapist, and tracking system” all rolled into one. If used regularly, kGoal will help improve “sensation, orgasm quality, arousal … and general sexual experience” for women, while also reducing incontinence, which is an issue that more than 76% of women will deal with in their adult lives.

Minna Life’s gadget is looking to raise $90,000 goal, while the campaign will end in August.