Fitbit is everything but struggling to convince a number of people to buy their activity trackers. That, however, doesn’t mean they would mind extra users, especially those who never imagined wearing one of these before.

The silicon bracelets for the Fitbit Flex could be yours for $38, while the metal bracelet and pendant cost $195 and $175, respectively.To that end, the company has teamed-up with Tory Burch, who will make sure the Fitbit Flex is not only a useful device, but also the one that looks fancy on your wrist or around your neck.

The collection includes silicon bracelets with Tory Burch’s signature colors and prints, as well as a metal bracelet and pendant. The silicon bracelets could be yours for $38, while the metal bracelet and pendant cost $195 and $175, respectively. Tory Burch will even sell you the Fitbit Flex, if you don’t already have one, for $99.

The two companies originally announced their partnership at this year’s CES in Las Vegas, and 6 months later – we see the first fruits of their co-operation.