Ava is a new device fighting for its place in the women fertility space. Unlike competing products that basically measure the basal body temperature to determine the best time to conceive, Ava — which comes in the shape of a bracelet — collects hormonal and other data to accomplish the same thing – show a women the days of the month she is most likely to get pregnant.
The bracelet monitors slight hormonal changes in a woman’s body that are normally unable for women to see or feel. The Switzerland-based company claims its product uses 10 different sensors to collect over 3 million data points relating to these changes every night. Ava, however, hasn’t revealed what those sensors are.
One gotta wonder whether Ava will face the same fate other wrist-worn devices are facing — the likes of Fitbit, Misfit Shine and Jawbone are seldom worn/used after several months. Arguably, Ava owners get to benefit more by wearing the bracelet, and chances are, they won’t be wearing it forever — once a woman gets pregnant, she may put Ava to the drawer. Or not, because Ava will be there to guide them throughout the pregnancy, providing useful advice along the way.
The Ava bracelet is set to launch in early 2016 with a price of $249, plus a $5 monthly subscription to the app for up to one year. The company is about to close its seed round of funding totaling $2.3 million.