The fact that it’s now an Adidas company doesn’t mean Runtastic will stop innovating. Quite the contrary, the company behind the popular fitness tracking app and a companion smart band, launched a classic-looking watch with activity tracking capabilities.
Called Runtastic Moment, the device follows the same design philosophy Withings used with its Activité and Activité Pop watches. This, according to Runtastic, gives the Moment universal look and feel that should make the device appealing to the wider audience.
The Runtastic Moment is an analog watch with built-in sensors to track Steps & Distance, Active Minutes, Calories Burned, Sleep Cycles and Goals. Users can also monitor daily progress directly on the watch face via the Progress Indicator and set vibration alerts to go off after periods of inactivity. Waterproof up to 300 feet, the Moment can be worn during any type of activity, including swimming, diving or even showering. It does not require any charging, as it is powered by a standard battery.
Waterproof up to 300 feet, the Runtastic Moment can be worn during any type of activity, including swimming, diving or even showering.Further, the device will be available in four styles that offer different size watch faces, types of bands and colors:
- Runtastic Moment Fun – with an aluminum case, scratch-resistant glass and silicon strap, this model was designed for the playful, active types. It is available in four colors (raspberry, plum, sand and indigo) for $129.99.
- Runtastic Moment Basic – similar to the Moment Fun, the Moment Basic has a larger display and is available in beige and black for $129.99.
- Runtastic Moment Elite – offers a stainless steel case, scratch-resistant glass and a top-quality black leather band for $179.99.
- Runtastic Moment Classic – featuring clean lines and a simplistic style, as well as stainless steel case, scratch-resistant glass and a leather band, it is available in silver, gold and rose gold for $179.99.
“Looking at the products currently available, we strongly felt there was a large gap between fashion and functionality,” said Florian Gschwandtner, CEO and co-founder of Runtastic. “Therefore, we developed the Runtastic Moment to be an all-encompassing device that is easy to use, aesthetically pleasing and habit-forming.”
The Runtastic Moment syncs with the Runtastic Me app that was originally created as the dashboard for the Runtastic Orbit band. The app has now been further expanded to also work in correlation with the Runtastic Moment.