Vancouver, Canada-based Wiivv Wearables is launching personalized, 3D printed, smart insoles called Base on Kickstarter.
Developed in conjunction with biomechanics experts in sports medicine, orthotics and pedorthics, the product is made to maximize comfort, promote alignment and lessen foot fatigue. In addition, thanks to built-in sensors, it can capture one’s foot data and then relay that information to a companion mobile app.
Last month, Wiivv Wearables raised $3.5 million in a seed round of funding.The insoles, according the project’s Kickstarter page, have a patent-pending design that ensures biomechanics neutrality to lessen pressure on the forefoot, thereby helping to increase stability and promote healthy alignment.
“Base by Wiivv is a body-perfect insole for people who work, play and lead active lives on their feet,” Shamil Hargovan, CEO and co-founder, said in a statement. “Having worked with hundreds of first responders, filmmakers, weekend warriors and hospitality workers, we know we are making a profound difference in their daily lives.”
The Wiivv team is looking to raise $50,000 in a crowdfunding campaign and use that money for manufacturing and fulfillment of Base insoles. One pair goes for $75, while deliveries are set to start in April (for some users, at least).