The acquisition would give the fitness wearable maker Pebble's smart watch expertise, helping it reach new customers.
The new Pebble 2 and Pebble Time 2 are now up for pre-order on Kickstarter, made to supersede the original Pebble smartwatch and the first Pebble Time.
The update provides users with a more holistic snapshot of their steps and sleep, letting them compare their current activity with past days, weeks and months.
Previously, the same capability required a third-party app, such as Misfit or Jawbone Up, to get a glimpse of your activity levels on Pebble.
Using algorithmic technology, FocusMotion powers Fitocracy beta app for Pebble users, providing first-ever enhanced exercise tracking.
Although it's just 1mm thicker than the regular, plastic Pebble Time, the Steel promises a ground-breaking battery life of up to 10 days.
mHealth-wise, Pebble's new product sings along many popular fitness tracking apps, including Strava, MapMyRun, Endomondo, RunKeeper and Jawbone.
The company is also adding new fitness partners, including Jawbone and Swim.com, and opening its API to other companies interested to sync with Pebble.
Endomondo's Pebble app can display up to three configurable data metrics, such as distance traveled, heart rate and workout duration.
With this integration Pebble owners to use their smart watch as a pedometer, and track such metrics as calories burned and distance traveled.