Fitness

The application is designed to help individuals find others to train with, participate in local fitness and sporting events, and stay motivated.

Called Lumo Run, it comes with a 9-axis smart sensor you would typically find in an activity tracker to monitor and alert users on their running form.

The product consists of three wearable sensors that are attached to the body with velcro bands, and placed in strategic areas to track your motion as you lift.

The Walk the World with Element Hotels, Powered by Fitbit campaign encourages travelers across the globe to maintain a healthy lifestyle.

The new Fitnet Energy Clock feature will pull-in data from multiple sources and display user's past 24 hours of caloric burn through color-coded intervals.

Featuring video guided workouts, a heart rate monitor, sleep tracker, pedometer and social community, the app motivates people to meet their lifestyle goals.

Users simply key in the name of a medical procedure and the application will display the lowest, highest and average price for that procedure in their ZIP code.

The WHOOP system includes a sleek wrist-worn strap that measures key strain and recovery variables more than 100 times per second, 24 hours a day.

Fitbit's HIPAA compliance safeguards support new business and deeper integration opportunities with corporate customers.

The company's business model involves offering free fitness trials and activity discounts as a way to drum up interest from users.