Google Fit

Google makes the Google Fit Preview SDK available for developers

A single set of APIs makes it easier to store and access activity data from fitness apps and sensors on Android and other devices.
Garmin teams-up with MapMyFitness

Garmin teams-up with MapMyFitness

Under the deal, Garmin Connect users will be able to view their data in the MapMyFitness mobile apps, including MapMyRun and MapMyRide.
GOQii smart band gets new money from WhatsApp's Neeraj Arora and Amazon's Marco Argenti

GOQii smart band gets new money from WhatsApp’s Neeraj Arora and Amazon’s Marco Argenti

Compared to other fitness trackers, GOQii has a different business model; it gives away the fitness band and makes money on live coaching service.
I WILL WHAT I WANT

Under Armour unveils I WILL WHAT I WANT global women’s campaign

The digital experience will serve as a community for women to track, analyze, and share their fitness and athletic lifestyles.
Runtastic Orbit

Runtastic joins the wearables market with water-proof Orbit smart band

The $120 device comes with quite a few features, including Steps & Distance, Calories Burned, Active Minutes, Sleep, Goals and Ambient Lighting.
Fitbit for Windows Phone

Fitbit now available for Windows Phone 8.1 smartphone

Microsoft has great deal that bundles Fitbit Flex with AT&T's or T-Mobile's Nokia Lumia 635 for $148.95 or $178.95, respectively.
FitStar Personal Trainer

FitStar Personal Trainer app updated with Challenges, improved sharing and more

This release also comes with improved Session summary that recaps user workouts, highlighting minutes completed, calories burned and Moves completed.
PumpUp

Photo-based community for healthy and active living PumpUp secures $2.4 million in seed funding

General Catalyst Partners led the round; additional investors included Azure Capital Partners, Relay Ventures, Freycinet Investments, and few angel investors.
Workout With Propel Challenge

MapMyFitness launches Workout With Propel Challenge

Workout at least 4 times a week and hydrate with Propel Workout Water or Propel Powder, and you could win an Under Armour gift card.
RunKeeper and Breeze can now connect to each other

RunKeeper and Breeze can now connect to each other

The latest update to Breeze allows users to instantly share information between the two apps, making each app even smarter.