Siemens used CES to unveil the “latest in wearable hearing technology,” its smart hearing aids that can be controlled via iPhone and Android devices, and that are clinically proven to outperform people with normal hearing in background noise.

When two hearing aids are worn — which is the most common case — Siemens’ new smart hearing aids will utilize intelligent, two-way wireless communication to zero in on desired speech with pinpoint accuracy. This, according to the German company, enables better-than-normal hearing in crowded situations like noisy restaurants and cocktail parties where background chatter has historically been a challenge.

Siemens’ device allows a wearer to control the direction of the hearing aids’ microphones to simultaneously enhance speech and suppress background noise.“These are not your average hearing aids but rather highly-intelligent wearable devices,” said Scott Davis, CEO Siemens Hearing Instruments. “They automatically detect everyday listening environments such as a noisy room, wind, or while driving a car, and instinctively know what to do.”

Also, when paired with Siemens’ new easyTek and easyTek app, a wearer can control the direction of the hearing aids’ microphones — front, left, right, or behind — to simultaneously enhance speech and suppress background noise. Moreover, users are able to control the span of the microphones’ focus via the app, allowing them to select a wide range of focus or a very narrow beam.

Alternatively, there’s the option to let Siemens’ gear to do its magic by itself; they will be continuously scanning the acoustic environment and activate the most optimal settings for any particular listening situation. And because both hearing aids are in constant communication and processing sound simultaneously, this creates a high-definition surround sound listening experience, with no manual adjustments required.