Press release

Windows Phone users can record their daily routes via GPS and store their workouts in an online database via an "innovative geo-mapping application."

The newly announced Runner Cardio and Multi-Sport Cardio both build on top of the original Runner watch and include an integrated optical heart rate sensor.

Registered runners will have free access to premium customized interactive training plans and advanced training tools through the MapMyFitness MVP program.

Jawbone's device is now available at Jawbone.com and Apple Stores in Europe. Android users can track their activities with UP smart wristband, too.

Integration "adds new social dimension for fitness enthusiasts." MapMyRun, MapMyRide, MapMyFitness, MapMyWalk, MapMyHike and MapMyTri are all supported.

UP by Jawbone is a new system that tracks your movement, sleep patterns, and nutrition so you can live a healthier life.

MotionX-powered wristband and app system is touted as an "innovative tool for better daily living."

Visere is a digital design firm that has worked with leading brands, while Massive Health uses technology to make the world a healthier place.

New features for premium subscribers include route recommender, custom splits and advanced heart rate and power analytics.

MapMyFitness will continue to operate as a wholly-owned subsidiary of Under Armour out of its headquarters in Austin, Texas.