The updated platform offers new personalization options with smarter watch faces, and an app store that is accessible directly on your wrist, and more.
After Samsung, we have LG unveiling its solution for wearable device makers, promising lower power consumption and improved accuracy over existing modules.
The updated smart watch comes with a 1.38-inch circular P-OLED 480x480 pixels display, heart rate tracking, workout tips and stress level monitoring.
Compared to the regular Urbane Watch, the LTE version rocks NFC connectivity support, bigger battery, more RAM, and three instead of a single button.
The device is touted to meld classic look with enhanced features, packing all of the usual sensors under its fancy hood.
The company's next year's device may take a step forward and integrate heart rate monitor, which is already found in few Samsung handsets.
Both devices look like traditional watches, making them appealing to the wider audience; they also pack an array of sensors to track users' fitness activities.
LG G Watch and Samsung Gear Live are readily available from the Google Play Store for $229 and $199, respectively; Acer's smart watch will be out in September.
Those who sign-up to participate will "earn" one month free of RunKeeper Elite just for tracking an activity of at least a 5K distance.
Both devices will sing along iOS and Android smartphones, connecting through LG's own fitness app, as well as MyFitnessPal and Runkeeper.