Fitness

The mobile application can analyze runner's pace and cadence and pair it with personalized soundtrack for a workout to keep them going.

"[HealthKit] it is an interesting new platform and we will watch as it matures, looking for opportunities to improve the Fitbit experience," the company said.

Called Motion Genome Project, it will gather data behind body motion to tell users what movement they've just made, provided they wear an activity tracker.

What makes GOQii different from many other fitness trackers is its built-in reward system that allows users to cash in steps into a virtual currency.

From what we can tell, this will be a rather basic fitness band that will be able to track one's activity (or their lack off), sleep and heart rate.

The London-based startup wants to turn indoor bicycle training into a MMOG that allows real-world cyclists to ride with or race against one another.

With a price tag of $449.99, Garmin's device caters towards serious athletes, delivering detailed stats on swimming, biking, and running.

The company plans to use the funds to accelerate its growth, advance development of its product platform, and introduce new integrations and services.

The company is also adding new fitness partners, including Jawbone and Swim.com, and opening its API to other companies interested to sync with Pebble.

Available as a free download, Centered allows users to track their daily physical activity in addition to providing guidance for mindful meditation exercises.