Fitness

Initially available for iPhone users -- with Android app launching within a week -- the new Stopwatch Mode is used to add indoor exercise to the mix.

Sequoia Capital led this most recent round with participation of existing investors, including Madrone Capital Partners and Sigma West.

Instead of selling the band for $100 -- like other companies in this market do -- Pivotal will offer the device on a subscription basis for just $12 per year.

The company plans to use the funds to expand its employee engagement platform and launch new products that meet the "evolving needs of employers."

The application allows users to track their activities either automatically or manually input the exercise type, duration and distance.

The Charge HR is Fitbit's first fitness band that includes a heart rate monitor to provide better calorie tracking and cardio training.

The waterproof fitness band can track user's activity, sleep and heart rate, which is then transmitted to an accompanying iOS and Android mobile apps.

The program is a suite of health coaching tools designed to help users set and meet health goals by matching every user to the right tool at the right time.

However, Decision Resources Group shows that the similar number of survey respondents are concerned about the security of their medical records.

This "audio fitness adventure" app is looking for supporters at Kickstarter, offering 30-minute sessions involving running and strength training.