Fitness

Instead of selling the band for $100 -- like other companies in this market do -- Pivotal will offer the device on a subscription basis for just $12 per year.

The company plans to use the funds to expand its employee engagement platform and launch new products that meet the "evolving needs of employers."

The application allows users to track their activities either automatically or manually input the exercise type, duration and distance.

The Charge HR is Fitbit's first fitness band that includes a heart rate monitor to provide better calorie tracking and cardio training.

The waterproof fitness band can track user's activity, sleep and heart rate, which is then transmitted to an accompanying iOS and Android mobile apps.

The program is a suite of health coaching tools designed to help users set and meet health goals by matching every user to the right tool at the right time.

However, Decision Resources Group shows that the similar number of survey respondents are concerned about the security of their medical records.

This "audio fitness adventure" app is looking for supporters at Kickstarter, offering 30-minute sessions involving running and strength training.

The mobile application can analyze runner's pace and cadence and pair it with personalized soundtrack for a workout to keep them going.

"[HealthKit] it is an interesting new platform and we will watch as it matures, looking for opportunities to improve the Fitbit experience," the company said.